Back to Campus Tour
A national, surprise-and-delight sampling tour designed to meet students at peak energy moments
Client
Fuze, Coca-Cola
Type
Product Sampling, Campus Activation Strategy
Year
2025
Intro
The Back to Campus Tour was designed as a high-impact, national sampling initiative timed to one of the busiest and most formative moments of the academic year: orientation week. Rather than a passive campus presence, the program focused on surprise-and-delight activations that met students where energy, curiosity, and foot traffic were already high—creating memorable first impressions and immediate product trial.
Intro
The Back to Campus Tour was designed as a high-impact, national sampling initiative timed to one of the busiest and most formative moments of the academic year: orientation week. Rather than a passive campus presence, the program focused on surprise-and-delight activations that met students where energy, curiosity, and foot traffic were already high—creating memorable first impressions and immediate product trial.
Intro
The Back to Campus Tour was designed as a high-impact, national sampling initiative timed to one of the busiest and most formative moments of the academic year: orientation week. Rather than a passive campus presence, the program focused on surprise-and-delight activations that met students where energy, curiosity, and foot traffic were already high—creating memorable first impressions and immediate product trial.
Highlights
National Campus Strategy
Activated across 10 university and college campuses spanning 7 provinces, delivering a cohesive national presence while adapting execution to each institution. Every stop was planned in collaboration with campus stakeholders to ensure activations aligned with high-traffic days, major orientation programming, and student movement patterns.
High-Impact Placement & Timing
Worked directly with each school to identify the most effective locations on campus—central quads, student hubs, and key transition points—where large volumes of students naturally gathered. By prioritizing timing and placement, the tour ensured strong visibility and engagement without disrupting campus operations.
Surprise-and-Delight SamplingDesigned each activation to feel energetic, unexpected, and social, turning routine campus movement into moments of excitement. The approach emphasized approachability and ease, encouraging trial while creating positive brand associations during students’ first days on campus.
Highlights
National Campus Strategy
Activated across 10 university and college campuses spanning 7 provinces, delivering a cohesive national presence while adapting execution to each institution. Every stop was planned in collaboration with campus stakeholders to ensure activations aligned with high-traffic days, major orientation programming, and student movement patterns.
High-Impact Placement & Timing
Worked directly with each school to identify the most effective locations on campus—central quads, student hubs, and key transition points—where large volumes of students naturally gathered. By prioritizing timing and placement, the tour ensured strong visibility and engagement without disrupting campus operations.
Surprise-and-Delight SamplingDesigned each activation to feel energetic, unexpected, and social, turning routine campus movement into moments of excitement. The approach emphasized approachability and ease, encouraging trial while creating positive brand associations during students’ first days on campus.
Highlights
National Campus Strategy
Activated across 10 university and college campuses spanning 7 provinces, delivering a cohesive national presence while adapting execution to each institution. Every stop was planned in collaboration with campus stakeholders to ensure activations aligned with high-traffic days, major orientation programming, and student movement patterns.
High-Impact Placement & Timing
Worked directly with each school to identify the most effective locations on campus—central quads, student hubs, and key transition points—where large volumes of students naturally gathered. By prioritizing timing and placement, the tour ensured strong visibility and engagement without disrupting campus operations.
Surprise-and-Delight SamplingDesigned each activation to feel energetic, unexpected, and social, turning routine campus movement into moments of excitement. The approach emphasized approachability and ease, encouraging trial while creating positive brand associations during students’ first days on campus.
Impact
The Back to Campus Tour successfully delivered large-scale national reach while maintaining a student-first experience at every stop. By combining strategic timing, collaborative campus planning, and high-energy execution, the program ensured “samples in hand” translated into genuine brand moments—positioning Fuze as part of students’ early campus experience across multiple regions.
Impact
The Back to Campus Tour successfully delivered large-scale national reach while maintaining a student-first experience at every stop. By combining strategic timing, collaborative campus planning, and high-energy execution, the program ensured “samples in hand” translated into genuine brand moments—positioning Fuze as part of students’ early campus experience across multiple regions.
Impact
The Back to Campus Tour successfully delivered large-scale national reach while maintaining a student-first experience at every stop. By combining strategic timing, collaborative campus planning, and high-energy execution, the program ensured “samples in hand” translated into genuine brand moments—positioning Fuze as part of students’ early campus experience across multiple regions.
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